Pipeline Strategy & Social Media

The needs of every organisation are unique but everyone is motivated by a common goal - onboarding and nurturing customers. That’s why my social media work isn’t just about creating pretty content to post, it’s built on a pipeline strategy that goes beyond Instagram to identify easy and effective optimisations across all comms channels (yes, that does include that long awaited website update!).

Take a look at some of my success stories ☺️

An imagg of a phone showing a social media post with a colour changing cocktail

I worked with collaborators to create the Harry Potter inspired cocktail account, ‘Fantastic Cocktails’. I sourced images, wrote recipes and identified trending hashtags, helping to build a following of thousands which resulted in a successful book deal with Skyhorse Publishing.

Fantastic cocktails

Phone showing an image of an EBI PhD student talking about why they applied to the programme

European Bioinformatics Institute

During my time working with EMBL’s European Bioinformatics Institute I managed the institute’s social media channels, incuding its 50k+ Twitter (X) following. I led the #predocsofembl campaign promoting EMBL’s PhD programme, sharing interviews with current students and encouraging applications from all over the world.

A phone showing image tiles of a glamping Instagram account

Lote 10

I supported this independent luxury glamping business based in Colombia to grow its Instagram account, successfully expanding the business’s monthly following by more than 100% during my tenure as Social Media Manager.

Welcome Genome Campus International day of women and girls in science

Wellcome Genome Campus

I collaborated with the world-leading Wellcome Genome Campus and Sanger Institute to develop and launch the Wellcome Genome Women campaign celebrating International Day of Women and Girls in Science. The campaign has now been running for more than three consecutive years.

A phone showing the image of a giftshop's Instagram account

Talents

I worked with independent retail veteran of 30 years, Talents, to launch an Instagram account for the business - securing more than 1,000 followers within the first month. I created campaigns and delivered workshops to the owners on how to gain followers, use hashtags and build campaigns.

Smartphone displaying a social media profile with dance videos, including bachata, salsa, and group activities against a pink background.

Salsify UK

I am working with Bristol’s friendliest Salsa and Bachata school to refresh and grow its Instagram channel. Developing a strong tone of voice inline with the school’s values, designing new content streams and creating new content all underpin my pipeline optimisation strategy to bring more dancers to class.

  • “Working with Georgia has been a revelation! Georgia's clarity of communication with the target audiences is by far the best of the social media managers I have worked with. The video work has been creative and detailed.

    Georgia is always asking questions to make you think and move your business's whole concept forward.

    Thank you Georgia, you are a star!”

    Charles Webb - Owner, Salsify UK Ltd.