Latest work.

Take a peek into my experience and who I work with.  I mainly focus on working with clients who are contributing to making the world a happier, more hopeful place, including pioneering biotechs, sustainability and local community focused organisations, as well as health and wellbeing brands.

Interim Communications Lead

Who are they?

Global Biodata Coalition convenes the world’s research funders to exchange knowledge and build a sustainable future for the biodata resources powering breakthroughs in human health, conservation and food sustainability.

The challenge

The organisation needed an experienced pair of hands to help it maintain and build its communications function prior to hiring a permanent member of staff.

Guy and his team needed:

  • PR support for a large funding announcement from the European Commission

  • Design and implementation of a full cross-channel communications strategy for the next 3-6 months

  • Strategic guidance, key messaging development and internal system building

  • A reliable extension of the team to manage news announcements and social media channels

  • I worked with key internal and external stakeholders, including the European Commission, to develop and distribute a news announcement showcasing a new €5 million grant allocation. The announcement reached 10,000 people on LinkedIn alone.

    I also developed a series of supporting pieces around the announcement, including a Q&A with the coalition’s new Executive Head and a thought leadership piece from the coalition’s Scientific Head.

    I collaborated with internal stakeholders to develop ongoing communications campaigns, grow social media channels organically and improve overall engagement with the coalition’s work, more than doubling GBC’s organic LinkedIn engagement in under 8 weeks.

    • Canva

    • Wordpress

    • Google Drive

    • LinkedIn

Communications & marketing consultant

Who are they?

Zymo is a specialist bakery software platform, designed to help small to medium bakeries cut out admin and mistakes and to run as smooth as pastry cream.

The challenge

The Zymo team needed an experienced pair of hands (and a quick-thinking mind) to develop its marketing function from scratch during a crucial growth period.

The team needed:

  • Support selecting a CRM inline with budget and functionality requirements

  • From scratch support building email communications for both cold outreach and existing customers

  • Automated onboarding and outreach campaigns to run while they focused on feature development

  • Socials built from scratch

  • From email engagement with current service users, to cold outreach to potential customers I supported Zymo to implement automated email campaigns and build high impact comms that would run in the background so their small team could focus on developing new functionality.

    I provided end-to-end support, helping the team navigate CRM selection based on their needs and budget, building branded templates, mapping campaign strategy, as well as writing and deploying content.

    Additionally I supported Zymo to build its Instagram account from scratch. From bio writing, to follower curation and identification of content streams, I built the account from the ground-up - leading to a significant increase in direct enquiries.

  • “The work you've done has been a highlight of my year, knowing this stuff is in your safe hands has eased all my marketing worries. Thank you so much!”

    Mark Gensler - Founder, Zymo

    • MailerLite

    • MailerSend

    • Canva

    • Instagram

Fractional Head of Communications

Who are they?

Pilotlight is a charity which brings together charity leaders and business experts through volunteering programmes which tackle real-world challenges faced by charities.

The challenge

Pilotlight had been without a Communications & Marketing team for more than a year following internal restructuring. They needed someone to step into the gap, confidently develop a communications function, build key strategic resources, and bring renewed energy to their channels.

The team needed:

  • An experienced pair of hands to reenergise its channels, including LinkedIn and email automations

  • A lead on key organisational communications campaigns

  • Development of strategic tools, including audience personas

  • Support with their website relaunch

  • Clear, structured internal systems for content creation, development and sign-off

  • I supported the team as a Fractional Head of Communications over 8 months, taking on strategic work such as persona development and acting as a key stakeholder on decision making panels for agency hiring.

    ‍I developed key messaging for the website, implemented internal systems for developing content and marketing assets, designed and delivered cross channel comms campaigns and grew the organisation’s LinkedIn impressions by more than 50% in under 3 months.

  • “I've had the pleasure of working with Georgia for the last 6 months. Her strategic thinking, careful planning, and excellent storytelling has delivered strong results.

    Alongside this, she brings a deep understanding of our audiences and demonstrates exceptional knowledge of HubSpot and LinkedIn, particularly from an analytics perspective. Georgia has a real flair for creating content that makes a lasting impact and drives meaningful engagement.”

    Suzanne Smith - Senior Business Development Manager, Pilotlight

    • Hubspot

    • Asana

    • Adobe Creative Cloud

    • Canva

    • SalesForce

Research & website revamp

Who are they?

Together Active is a charity on a mission to design out inactivity across Staffordshire and Stoke-on-Trent.

The challenge

The charity was looking to update and revamp its sister website - Active My Way. The current website was outdated and highly generalised. Its messaging was inconsistent and there was a lack of clarity about what it was offering to the target audience. Their busy team simply didn’t have the time to give it the attention it needed and were looking for an experienced pair of hands to give it the TLC it deserved.

Lottie and her team needed:

  • A full website audit and content review

  • Insights into what information their target audience wanted to see

  • New webpage copy and webpage designs

  • I carried out a research deep dive to better understand the audience and what was and wasn’t working on the existing website. This included:

    • Reviewing regional Census data

    • Designing, distributing and analysing a survey using Typeform

    • Reviewing backend stats using Google Analytics

    • Speaking 1-1 with team members

    Utilising this research I:

    • Created 3 audience personas to better understand the needs and challenges of the target audience

    • Updated key existing webpages and produced new page layout designs using Figma

    • Produced new high impact webpage copy based on the insights gathered during the research process

  • “Georgia has been an absolute delight to work with.

    From her original proposal onward, she has gone above and beyond in every way, and is clearly determined to create content which is as inclusive, accessible, and relevant to our audiences as possible.

    She’s also meticulous in her approach to organising and completing the work, with very clear timelines, asks, and progress updates along the way.

    Her content is of an incredibly high quality, and she takes the time to look at everything from multiple angles to ensure it’s exactly right. I cannot recommend her highly enough, and look forward to working with her again in future.”

    Charlotte Smith - Head of Policy, Together Active

    • Figma

    • Typeform

    • Google Analytics

Annual report production & design

Who are they?

Asian Women’s Resource Centre (AWRC) is a London-based charity with the goal of supporting BME women to lead thriving, self-determined lives free of domestic abuse.

The challenge

The organisation needed both an Annual Report and Impact Report to be turned around rapidly in order to prepare for the charity’s AGM. With the organisation growing, they needed documents which not only shared the facts, but created a compelling narrative and a sense of urgency.

Punam and her team needed:

  • A narrative structure and case studies to support the reports

  • Content to be written for a full length Annual Report and a curated Impact Report

  • Full digital PDF designs for both reports

  • All turned around within 3 weeks

  • I reviewed all the resources provided by the AWRC team to create a narrative structure for the reports which covered all of the key information and case studies.

    I then created the content for the team to review. Once approved, I then created a full design in Canva using AWRC brand guidelines to produce two visually engaging documents.

    By carefully coordinating key milestones and feedback sessions with the team, I was able to produce the reports to a very tight deadline and provide the vital documentation needed for the charity’s AGM.

  • “Georgia understood the sensitivity of our work, paying attention to detail and bringing stories to life in a visually powerful way. 

    We were happy with the final product and highly recommend her for any content creation project!”

    Punam Kharbanda - Assistant Director, AWRC (Asian Women's Resource Centre)

    • Canva

Strategy & content creation

As Content & Communications Manager at biotechnology start-up Sano Genetics, I was responsible for creating and implementing the company’s entire content strategy.

What I did:

  • Built and managed a multichannel comms strategy

  • Designed and wrote expert blogs breaking down tough-to-understand scientific concepts

  • Wrote, implemented and maintained key webpages

  • Created and managed social media & email campaigns

  • Crafted customised client-facing content for patients and sector specific professionals

  • Press releases

  • Co-produced The Genetics Podcast

  • Led on brand messaging and tone of voice

  • Designed and wrote a house style guide

  • Contributed to UX and product development

  • When I made the decision to go freelance, Sano immediately hired me back as a consultant to support both their direct to patient and B2B communications. Two years later, we’re still working together on a weekly basis. 🔥

  • “Georgia, I have to say your emails are always my favourite!

    Thank you so much. I really can't tell you enough just how much I appreciate you. Your diligence, your kindness, your speed! 

    I hope you know how valued you are.”

    Amy Cousins - Senior Content Manager, Sano Genetics

    • Mailchimp

    • Notion

    • Figma

    • Canva

    • Custom CRM

Journalism & interviews

  • Thought leadership features

    While working with the European Bioinformatics Institute, I wrote and researched a thought-leadership article on the future of DNA storage for the institute’s Head of Research, Nick Goldman.

    The piece was featured in Metro Online’s ‘Future of Everything’ series, boosting the institute’s profile in the United Kingdom's highest-circulation freesheet newspaper.

    I placed, wrote and researched a thought-leadership feature on ‘How Microbiomes can Save the Planet’ for the CEO of a Cambridge-based biodata company.

    I broke down highly complex topics to create a feature for Scientific American, the online edition of which receives millions of views per month.

  • Interviews & career profiles

    During my journalism and communications career I’ve interviewed a huge range of individuals from diverse backgrounds. Highlights include world-leading researchers, Royal Navy officers, PhD students, Members of Parliament, software developers, and pioneering Marketing Professionals.

    I pride myself on my personable interview style and ability to put people at ease, enabling me to tell truly compelling human stories.

  • Journalism

    During my journalism career I wrote national news stories for the East of England. Covering a wide range of topics including crime, human interest and science, my stories appeared in The Daily Telegraph, The Daily Mirror, The Independent and more.

    I also worked for a range of local newspapers, netting byelines and front-pages in:

    - The East Anglian Daily Times

    - The Brighton Argus

    - Saffron Walden Reporter

    - Dunmow Broadcast