Creative campaigns.
Social media
Fantastic Cocktails
I worked with collaborators to create the Harry Potter inspired cocktail account, ‘Fantastic Cocktails’. I sourced images, wrote recipes and identified trending hashtags, helping to build a following which resulted in a successful book deal with Skyhorse Publishing.
Talents
I worked with independent retail veteran of 30 years, Talents, to create social media channels for the business as it pivoted to tackle the challenges of operating through the pandemic. I created campaigns for the online launch of the business and provided workshops to the owners on how to effectively gain followers, use hashtags and build campaigns and giveaways.
Lote 10
I supported this independent luxury glamping business based in Colombia to grow its Instagram account, successfully expanding the business’s monthly following by more than 100% during my tenure as Social Media Manager.
European Bioinformatics Institute
During my time at EMBL’s European Bioinformatics Institute I managed the institute’s social media channels, incuding its 50k+ Twitter (X) following. I led the #predocsofembl campaign promoting EMBL’s PhD programme, sharing interviews with current students and encouraging applications from all over the world.
Wellcome Genome Campus
I collaborated with the world-leading Wellcome Genome Campus to develop and launch the #WellcomeGenomeWomen campaign celebrating International Day of Women and Girls in Science. I engaged businesses and academic institutes across the campus, inviting them to celebrate themselves and their colleagues by taking selfies while wearing a ‘Women and girls in science’ sticker and sharing why they decided on a career in science. The campaign has now been running for more than three consecutive years.