Let’s craft smarter creative strategy that fuels your growth.
I’m Georgia 👋, a writer and communications expert helping deliver results for your business and genuine value for your audience.
From strategic communications to delivering content which converts, I build meaningful relationships with your audience, lower the burden on your team, and help your organisation to thrive.
How I can support you and your business to 🌱
Right now you’re:
Juggling disjointed channels which lack clear messaging and a consistent tone of voice
Managing a team that’s always short on time and resource
Trying to ‘do everything’ but ending up with content and campaigns which drain resource, steal focus and which don’t actually contribute to core goals or KPIs
By building strategies and brand narratives rooted in research and insight (and meticulously crafted content), I help you do less while creating greater impact.
I support you to cut through the noise and build informed communications strategies and content which serves your business, your team, and your audience.
I do this by:
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Fully auditing all of your channels (including website, socials and emails campaigns)
Reviewing existing analytics data, KPIs and tone of voice
Running surveys to gather up-to-date qualitative and quantative insights
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Every organisation is unique.
I work with you to define success metrics which are inline with organisational-level KPIs and goals.
I cut through fluff and vanity metrics to make sure your content and communications strategy is building awareness, trust, legitimacy and contributing to the bigger picture.
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I use these insights to build creative strategies founded in research and which focus on the areas that matter most to your organisation.
My approach focuses on three core pillars:Identifying existing channels that aren’t serving and which can be dialled back - making space for you to put your focus where it matters
Spotting existing channels and campaigns where a refresh and some TLC can offer high value payoff - including easy wins and missed opportunities
Pinpointing gaps in existing strategy - where we can work together to create greater impact and more efficiency
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I believe it’s not just what you do, but how you do it. I pride myself on being friendly, open to feedback and always willing to listen to new ideas.
Everybody’s needs are unique and I want to know how best to support you.
I’m a huge fan of using tools like Notion and Google Drive to manage projects and make sure everyone has clear oversight and access to the resources they need.
The outcome
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Less stress, fewer panicked meetings and late nights. A happier, more motivated team. A more efficient and focused approach. Higher impact content and campaigns that meet audiences where they are.
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Authentic campaigns and content which resonates and offers genuine value. A trusted brand voice which understands their needs and challenges.
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You build the recognition, trust and loyalty that underlies long lasting relationships with your target audience.
What I help with.
You know the importance of good content and communications channels but, when you’re running your own business or managing a team that is (more often than not) overburdened and operating on a limited budget, that website revamp and those nurturing email campaigns just never get to the top of your to-do list.
In the back of your mind you know this is costing you new customers and affecting the experience of existing ones - but it all comes down to the fact that you simply don’t have the time or resource alongside all your other priorities.
That’s where I come in. I provide the extra pair of hands that takes the stress out of content creation and creative comms strategy, lending you my 15+ years of experience without the cost and commitment of hiring full-time or having to cough up astronomical agency fees.
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From one-off custom pieces and campaigns, to ongoing support on a weekly or monthly basis.
Blogs, white papers, socials and beyond. If it requires words, I’m your woman. -
Need help pinning down key messages, defining your tone of voice or overall strategic direction? Perhaps you need support building out a cross-channel strategy or launching a campaign? From websites and socials, to print and in person, I’m here to help.
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All great creative strategy is backed by research. I dive deep into data, build surveys and gather insights to ensure in-depth understanding of your audience and their needs.
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Websites
I audit and update websites, making your message and offering shine. And I don’t just write the words - I review analytics, create page mockups and suggest designs (I’m fluent in Figma, Canva, and Adobe).Tone of voice
Does your brand lack a consistent tone of voice or need a bit of TLC? I review all comms channels to create an authentic TOV which stands out from the crowd. -
I write and design cross-channel automated campaigns, including emails, forms, landing pages and more.
I review your pipeline and customer experience to identify improvements and automations, from making the most of tools such as Intercom, to automating your onboarding processes using Typeform and MailChimp.
Teams I’ve worked with:
What people say about me
“Georgia has been an absolute delight to work with.
From her original proposal onward, she has gone above and beyond in every way, and is clearly determined to create content which is as inclusive, accessible, and relevant to our audiences as possible.
She’s also meticulous in her approach to organising and completing the work, with very clear timelines, asks, and progress updates along the way.
Her content is of an incredibly high quality, and she takes the time to look at everything from multiple angles to ensure it’s exactly right. I cannot recommend her highly enough, and look forward to working with her again in future.”
Charlotte Smith - Head of Policy, Together Active
“Georgia is one of those freelancers that you can just trust implicitly. She's consistent, composed and such a positive, warm extension of our team.
I've worked with Georgia on multiple occasions, and her work is always beautifully written, expertly researched and consistently delivered before the deadline - no matter how technical or challenging the piece of work is.
She'll always go above and beyond what's asked of her, asking insightful questions, factoring in SEO/UX considerations and always making herself available for more general consultancy. She's an absolute asset to Sano Genetics and, more personally, a lifesaver to me!”
Amy Cousins - Senior Content Manager, Sano Genetics
“Working with Georgia has been a revelation! Georgia's clarity of communication with the target audiences is by far the best of the social media managers I have worked with. The video work has been creative and detailed.
Georgia is always asking questions to make you think and move your business's whole concept forward.
Thank you Georgia, you are a star!”
Charles Webb - Owner, Salsify UK Ltd.
Skills I bring to the table
Copywriting
I’ve worked as a national news journalist and in comms roles across international NGOs and small-but-mighty startups. Plus I have a cheeky Masters in Creative Writing. I’m proud to write copy that sizzles (and sells).
Strategy
I don’t just write words, I also research and deliver the strategy behind the content. So my copy doesn’t just sound pretty, it converts.
Design
Whipping up assets using tools including Canva and the Adobe Suite.
Tone of voice
Your brand is precious. I understand the power of having a consistent tone of voice across all channels. Not sure what your brand voice is yet? I can help with that too.
Eye for optimisation
Not sure where you’re losing those leads? Why you have a strong social following but lack sales? I have an eye for simple, effective optimisations to improve your pipeline.
Easy to work with
I’m friendly and easy to work with, open to feedback and believe in finding the approach that fits the unique needs of your team or business.
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My monthly newsletter includes content tips and advice for teams and businesses who are short on time and resource. Plus I share cool content examples and a roundup of the latest comms trends.
